Meet The Founder - Bo

THE IT LIST is an Amsterdam-based jewelry brand, founded by Bo Bijster, mother of two, entrepreneur, creative director, and the woman behind the brand.

Built from scratch with one clear vision: to create jewelry that feels like more than just an accessory. Pieces that feel personal, are effortless, and become part of your identity.

Geïnspireerd door modern femininity, timeless styling en women who wear confidence like a signature.

Each design is made to elevate your everyday.

To tell your story.

And to become part of your IT LIST.

What started as a vision grew into a community of women choosing themselves, unapologetically.

Welcome to THE IT LIST.

I’m so happy you’re here. 🤍

x Bo

Founder of THE IT LIST

Follow us on TikTok & Instagram @theitlistamsterdam