Meet The Founder – Bo

THE IT LIST was founded by Bo Bijster. A power woman with a passion for style, luxury and entrepreneurship.

Bo, a self-made entrepreneur and mother of two, always knew she wanted to make something big. With her background in sales and her natural sense for fashion and trends, she saw an opportunity to make affordable, luxury jewelry accessible to women who want to exude their own IT factor.

Using these powers, she built THE IT LIST into the go-to destination for fashionable, affordable jewelry.

Affordable Jewelry, Unstoppable Confidence
At THE IT LIST, it’s not just about jewelry, it’s about how it makes you feel: powerful, confident and stylish in every moment of the day. Our collections are designed for every version of you:

○ The Morning Hustler – Running from school drop-off to the gym and then to work? Our jewelry is effortless, chic and perfect for your daily grind.

○ The Boss Babe – Whether you rock meetings, run your own business or are a career tiger, our pieces give you that extra bit of power & elegance.

○ The Night Girl – From casual dinner dates to all-out glam nights, The It List takes your evening look to next-level sparkle.

○ The School Girl – Are you a student, working part-time and always on the go? With our affordable luxury jewelry you will always look effortlessly stylish.

○ The Mom on a Mission – Juggling kids, self-care and everything in between? Our jewelry is made to make you shine, anytime, anywhere.

THE IT LIST is for everyone. For every IT Girl. For every version of you.

○ Join THE IT LIST Community
Become part of our movement and discover how our jewelry can take your look and your confidence to the next level. You are The IT Girl. And we've got you covered.

Follow us on TikTok & Instagram @theitlistamsterdam