Meet The Founder – Bo

THE IT LIST – an Amsterdam-based jewelry brand that creates statement pieces for everyday life. Founded by Bo Bijster, mother of two, entrepreneur, founder, and creative director, it has grown from scratch into a growing international brand.

For us, jewelry is so much more than just sparkle. Every design tells a story, a reminder of who you are and the power you carry within.

What began as a vision at the kitchen table has grown into a movement: a community of women who own their story, shine, and unapologetically choose themselves. Timeless designs with a modern twist, created to empower every IT woman.

I’m so happy that you are here 🤍

Thank you for the endless love & support.

Let’s build this together – the IT-woman way.

Follow us on TikTok & Instagram @theitlistamsterdam