Meet The Founders – Bo & Gemma
The It List was founded by Bo Bijster and Gemma, two powerhouse women with a shared passion for style, luxury, and entrepreneurship.

Bo, a self-made entrepreneur and mother of two, always knew she was destined to build something big. With a background in sales and an innate sense for fashion and trends, she saw an opportunity to make affordable luxury jewelry accessible to women who want to express their own IT factor.

Gemma, an inspiring friend and co-entrepreneur, was the one who encouraged Bo to bring their dream to life. Inspired by the effortless luxury of Istanbul, they created a brand that’s not just about jewelry, but about a feeling of strength, femininity, and confidence.

Together, they combined their strengths and built The It List into the go-to destination for fashionable, affordable jewelry.

Affordable Jewelry, Unstoppable Confidence
At The It List, it’s not just about jewelry – it’s about how it makes you feel: powerful, confident, and stylish at every moment of your day. Our collections are designed for every version of you:
💖 The Morning Hustler – Whether you’re rushing from school drop-off to the gym and then straight to work, our pieces are effortless, chic, and perfect for your daily grind.
💼 The Boss Babe – Whether you're rocking meetings, running your own business, or crushing your career, our jewelry gives you that extra boost of power and elegance.
✨ The Night Girl – From casual dinner dates to glamorous nights out, The It List takes your evening look to the next level with sparkle.
🎓 The School Girl – Whether you’re studying, working part-time, or always on the go, our affordable luxury jewelry keeps you looking effortlessly stylish.
💖 The Mom on a Mission – Juggling kids, self-care, and everything in between? Our pieces are made to make you shine, anytime, anywhere.

The It List is here for everyone. For every IT girl. For every version of you.

📍 Join The It List Community
Be part of our movement and see how our jewelry takes your look – and confidence – to the next level. You are The IT Girl. And we’ve got you covered. 🌟
Follow us on TikTok & Instagram @theitlist