In 2023, two entrepreneurial friends, Bo and Gemma, founded The IT List in Amsterdam. We share a passion for striking diamonds as well as refined jewelry. It all began when we both lived in Istanbul, surrounded by locals adorned in their stunning jewelry. These women expressed their individuality through the use of diamonds and bold designs, leaving an unforgettable impression on us.

Upon returning to the Netherlands, we decided to infuse this touch of luxury and elegance into the lives of people who, like us, share a passion for large, bright, and sparkling diamonds. However, we strongly believe that luxury, coupled with quality, should now be affordable for everyone. Therefore, we strive to offer beautiful jewelry at an affordable price so that everyone can enjoy it. Thus, The IT List was born.